In this increasingly AI-driven era, creative and media teams will likely need to use the technology to up their game when analyzing their creative assets and A/B testing – or someone else will just beat them to it.
Alison is an Israeli startup that analyzes creative work such as characters, colors, sounds and text. It then gives the creative team a data-driven creative short prompt that they can use to feed into a generative AI production platform like Midjourney or (even!) their human creative team.
The company has now raised a $5.1 million pre-seed round from investors including a16z, Crescendo Venture Partners and yellowHEAD.
While its main competitors are VidMob, Replai, and Vizit, Alison AI says it can show advertisers “which creative elements had the greatest impact on their competitors’ creatives,” said Asaf Yanai, co-founder and CEO.
It does this by analyzing creative creative elements using more than 10 AI models including text recognition, sound recognition, visual recognition, sentiment recognition, etc. to identify elements of the creative.
Yanai claims that AlisonAI is currently analyzing 1 billion creative elements across all social platforms.
Alison currently supports YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat, and TikTok, among others.