Do you feel like an article is clickbait-ish? Artifact, the AI-powered news app from the co-founders of Instagram, now has a tool that makes you feel like you can do something about it. In the latest version of the app, available now, you can flag articles that you think are clickbait. The feedback will be used as “a ranking signal so we can better prioritize helpful articles over misleading ones for the community,” Artifact writes in a blog post.
For starters, Artifact will track the most reported articles and then decide what it would like to do in response. That includes options like reducing an article’s distribution in feeds or even tweaking the headline in some way to be less misleading, Artifact’s Kevin Systrom tells WebMD. The edge via email. The company is “actively experimenting with different approaches” to change items as needed, but has not yet “decided on the best course of action,” he says. “We come to a conclusion by conducting experiments and collecting feedback from users.”
I wonder what those changes will look like in practice. If Artifact changes a headline, it puts the responsibility on the company to make sure the headline is correct. But if an edited headline is somehow not clearly marked, readers may falsely blame any inaccuracies on a writer.
You’ll find the option to mark something as clickbait in the three-dot menu in an article or by tapping and holding on an article in your feed.
Artifact announced two other features on Monday. You can save an article as an image, which can be a useful way to pass along something interesting to a friend who never clicks on the links you share with them. Artifact says the feature will roll out “later this week” on Android and is already available to me on iOS.
You can also now add emoji reactions to articles: 👍, ❤️, 😂, 😮, 😢 or 😡. Those comments appear below the headlines in your feed, giving you an at-a-glance idea of how people feel about the article.