Tesla could be in advertising, Elon Musk announced Tuesday at a shareholder meeting. Tesla has long been an opponent of traditional advertising and has experienced tremendous growth over the years, primarily through word of mouth. But now Musk has seemingly discovered the importance of the ad business now that he owns Twitter.
“Twitter relies heavily on advertising, so here I am, I’ve never done advertising before and now have a business that relies heavily on advertising. So I guess I have to say advertising is great, everyone should be doing it!” Musk said on stage. Musk also pointed out that Tesla could benefit from advertising by shedding light on features people may not be aware of, Musk said. “We’ll try a little advertising and see how it goes.”
It’s unclear what potential ads from Tesla might look like, but in an interview with CNBC on Tuesday, Musk said that if advertising is informative and entertaining, “it can start approaching content.” He added that ads should be “informative” and “ideally aesthetically pleasing.”
Tesla vehicles were in high demand last year, but amid macroeconomic changes in EV production (and stronger results from competitors), the company could finally capitalize on advertising. And while Musk will soon hand over the CEO reins to someone else on Twitter, it seems like it would be an excellent place to start for any Tesla advertising campaign.