Google unveils Pixel Fold early in new NBA ad

Images of the Pixel Fold have appeared in a YouTube ad ahead of the expected announcement at Google I/O later today. As reported by 9to5Googlethe uncredited YouTube video features numerous NBA stars and multiple close-ups of the upcoming Pixel Fold in everyday use.

Titled “Google Pixel x NBA: The Greatest Watch Party,” the link was shared a tweet posted by the official Google Pixel account last night. It appears that Google published the link prematurely, as the tweet teasingly instructed readers to “come back tomorrow.” That said, the tweet also features a photo of MVP Joel Embiid clearly holding the Pixel Fold, so it’s probably best not to think too hard about it.

In addition to showing the Pixel Fold from different angles, the video also demonstrates some of its capabilities. We see a lot of hinge (and edge) action, with the Fold closed, fully open and placed on a partially open desk at a 90-degree angle. A simulated video call with Giannis Antetokounmpo also demonstrates how the camera feed can seamlessly switch between the internal and external views.

The video doesn’t give us any information about the Pixel Fold’s specs. Reliable speaker Roland Quandt claims the inner display of the device is a 7.6-inch (2208×1840, 379 ppi) OLED and the outer display is a 5.8-inch (2092×1080, 408 ppi) OLED.

The NBA has a fairly well-established relationship with Google. Last year, the search giant created the Pixel Arena – a virtual stadium where users can experience the NBA – and the 2023 NBA Playoffs will be “presented by Google Pixel”. Google has also collaborated with the basketball association on past ads, having released a similar promotional video for the Pixel 7 in October.

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