At the time, Apple said the report would include “meaningful statistics about the app review process, including the number of apps rejected for various reasons, the number of customer and developer accounts deactivated, objective data on searches and results, and the number of apps removed from the App Store.”
In this first report, in addition to details such as the total number of apps, how many app submissions were reviewed (6,101,913), and how many were rejected (1,679,694), Apple also included statistics on things like reasons why apps were rejected, apps removed from the store listed by category, and apps removed from the App Store due to government takedown requests. The report also says there were 36,974,015 registered Apple developers and it terminated 428,487 developer accounts. And the “average weekly number of customer accounts searching the App Store” was 373,211,396, meaning a lot of people visit the store weekly.
I really recommend scanning the report yourself. It’s only two pages long, so it’s easy to digest. In 2021, Apple promised this report would be released annually, so I’m curious to see how things change once we get to look at the 2023 report next year.
These aren’t the only App Store details Apple shared this week. The company also revealed that it blocked $2.09 billion in fraudulent transactions on the platform last year. And there’s always the possibility that Apple will share more data soon at its Worldwide Developers Conference, which kicks off on June 5.